Question: Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
- To allow the Google Ads system to anticipate what content is present on the landing page
- To match an appropriate landing page with the search term that triggered the ad
- To give users more options over which landing page they want to navigate to
- To give users an idea of the content they’ll see upon clicking the ad
The correct answer is: To give users an idea of the content they’ll see upon clicking the ad
Explanation: The correct answer is that using optional path fields in a Google Search text ad helps users understand what kind of content they’ll find after clicking the ad. These path fields appear in the display URL, which is shown in the search results and gives users a quick preview of the landing page. By adding relevant keywords or phrases in the path fields that match the ad’s message or offer, advertisers can make their ads more relevant to the user’s search query. This makes it easier for users to see how the ad matches their intent, increasing the chances of getting clicks from people who are genuinely interested in the product or service. Using clear and descriptive display URLs also sets the right expectations, which improves the user experience and can lead to higher click-through rates (CTR) and more qualified traffic to the website. In short, customizing optional path fields improves ad relevance, attracts the right audience, and supports better Google Ads performance.