Question: You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.
What are two advantages Performance Planner offers you? Choose two.
Select 2 Correct Responses
- Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
The correct answer is: Performance Planner forecasting is powered by billions of Google searches conducted each week. & Performance Planner leverages machine learning for forecasting.
Explanation: The selected answers, “Performance Planner forecasting is driven by billions of Google searches conducted every week” and “Performance Planner relies on machine learning for forecasting purposes” highlight two key benefits of using Google Ads’ Performance Planner for online advertising budget planning.
First, Performance Planner uses data from billions of weekly Google searches, giving marketers access to accurate and up-to-date forecasting insights. This data-driven approach helps advertisers make smart decisions based on real-time trends and user behavior, which improves budget allocation, boosts campaign performance, and increases return on investment (ROI).
Second, Performance Planner uses powerful machine learning algorithms to analyze past campaign data, recognize patterns, and predict future results. This makes budget planning more accurate and efficient while allowing marketers to quickly adapt to market changes and consumer behavior.
Although other tools may support budget adjustments or external integrations, they don’t offer the core strengths of Performance Planner. Its real power lies in using machine learning and search data to improve forecast accuracy and ad strategy.
By using Performance Planner, marketing professionals can gain a competitive edge, make better use of their advertising budget, and drive stronger results from their Google Ads campaigns.