Question: What distinguishes Sponsored Brands ads from Sponsored Products ads?
- Sponsored Brands appear at the top of shopping results while Sponsored Products appear within shopping results
- Sponsored Brands showcase a collection of products while Sponsored Products promote individual listings
- Sponsored Brands offer discounts and coupons while Sponsored Products do not
The correct answer is: Sponsored Brands showcase a collection of products while Sponsored Products promote individual listings
Explanation: The correct answer is Sponsored Brands showcase a collection of products, while Sponsored Products promote individual listings. This explains the main difference between the two ad types. Sponsored Brands ads focus on brand awareness and brand visibility. They feature multiple products together along with the brand logo and a custom headline, helping advertisers highlight their overall brand and product range. These ads are ideal for brand promotion, product discovery, and upper-funnel marketing. On the other hand, Sponsored Products ads are designed to promote a single product listing. Their main goal is to drive clicks, conversions, and sales for specific items. This clear difference between promoting a brand versus promoting individual products makes this answer the most accurate.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link