Question: Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
- Enterprise
- Partner
- Small and medium-sized business
The correct answer is: Partner
Explanation: The correct answer is Partner because Li runs a boutique marketing agency that manages Amazon Ads campaigns for brands and creatives. She works as a service provider, helping businesses plan, run, and optimize their advertising strategies on Amazon rather than selling products herself. This role clearly fits the partner category, as it involves collaboration, campaign management, and advertising expertise. In comparison, an enterprise refers to large corporations with big teams and budgets, and small and medium-sized businesses (SMBs) are brands that sell products directly at a smaller scale. Since Li supports other brands with Amazon advertising, performance optimization, and campaign execution, Partner is the most accurate classification.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link