Question: ______ metrics show the number of customers exposed to the ad, as well as the total number of exposures.
- New-to-brand
- Reach and frequency
- Viewability
The correct answer is: Reach and frequency
Explanation: The correct answer is Reach and frequency because these metrics show how many unique customers saw an ad and how often those customers were exposed to it. Reach tells advertisers the size of the audience, while frequency shows the average number of times an ad was shown to each user. Together, they help measure audience exposure and overall campaign visibility. These insights are important for understanding ad performance, managing ad fatigue, planning media spend, and optimizing budget allocation. In comparison, viewability only measures whether an ad was actually visible on screen, and new-to-brand metrics focus on first-time buyers and customer acquisition. Since reach and frequency directly measure exposure and delivery, they are the most relevant metrics in this case.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link