Question: An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
- Their ad will appear if the search terms have the same meaning as the keyword.
- Their ad will appear if the search terms are related to the keyword.
- Their ad will appear if the search terms contain all three of the exact keywords.
- Their ad will appear if the search terms include the meaning of the keyword.
The correct answer is: Their ad will appear if the search terms include the meaning of the keyword.
Explanation: The selected answer, “Their ad will appear if the search terms include the meaning of the keyword,” correctly explains how phrase match helps improve the electronics company’s Google Search Ads campaign.With phrase match keywords, ads are shown when a user’s search query includes the meaning of the keyword phrase, even if the exact words aren’t in the same order. For example, by using phrase match for keywords like “television,” “accessible,” and “voice,” the company’s ad could appear for searches like “accessible television with voice command” or “voice-enabled television accessibility.”This type of keyword targeting allows the company to reach users who are actively searching for smart TVs or voice-controlled accessible televisions, making the ad more relevant and improving the chances of getting clicks, conversions, and qualified traffic.Using phrase match in this way helps the company show their ads to the right audience, boosts ad relevance, and improves targeting effectiveness—leading to better results for their Search Ads campaign.