Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

Question: Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

• Awareness
• Conversion
• Loyalty

The correct answer is: AwarenessThe answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link