Question: Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- Amazon Prime Video
- Twitch
- Amazon Publisher Direct
The correct answer is: Twitch
Explanation: The correct answer is Twitch because it is built for audiences who are interested in gaming and live streaming. Twitch is a leading platform for live gaming content, esports, and creator-led streams, which makes it ideal for running video ads targeted at gamers and streaming fans. Advertising on Twitch allows brands to connect with an engaged gaming community through live streams, interactive content, and high-impact video ads. In comparison, Amazon Publisher Direct focuses more on display advertising across websites, and Amazon Prime Video is mainly for movies and TV shows, not gaming. Since Wang’s campaign is aimed at gamers and live-stream viewers, Twitch is the best and most relevant platform.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link