Question: Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
- True
- False
The correct answer is: False
Explanation: The correct answer is False because Amazon Ads metrics are not limited to activity only on Amazon. They can measure attributed ad impact across multiple customer touchpoints, including interactions on the advertiser’s own website and data from third-party measurement partners. This broader measurement helps advertisers understand how their ads influence customer behavior across the full customer journey, not just on the Amazon platform. With these insights, advertisers can better evaluate campaign performance, optimize media strategies, and make more informed, data-driven decisions.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link