Question: Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?
- Amazon Brand Lift
- Amazon Attribution
- Amazon Marketing Cloud
The correct answer is: Amazon Brand Lift
Explanation: The correct answer is Amazon Brand Lift because it is built to measure the impact of awareness and consideration campaigns on how people feel about a brand. It helps advertisers understand changes in brand perception by tracking metrics such as brand awareness, ad recall, favorability, and purchase intent. Using Amazon Brand Lift, advertisers can see whether their ads are improving brand recognition and influencing shopper mindset, which supports better campaign optimization and strategic decisions. In comparison, Amazon Marketing Cloud is mainly used for advanced data analysis and audience insights, and Amazon Attribution focuses on tracking performance across different marketing channels. Since the goal here is to measure brand impact, Amazon Brand Lift is the most relevant solution.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link