Question: ______ refers to the knowledge, perception, and familiarity shoppers have of a brand.
- Drive traffic
- Brand awareness
- Brand reach
The correct answer is: Brand awareness
Explanation: The correct answer is Brand awareness because it describes how familiar shoppers are with a brand and how easily they recognize and remember it. Brand awareness reflects customer perception, recall, and recognition, all of which strongly influence buying decisions. When people are aware of a brand, they are more likely to trust it, consider it, and eventually become loyal customers. In comparison, drive traffic focuses on bringing visitors to a website or store, and brand reach measures how many people see the brand’s message. Since the question is about overall familiarity and perception of a brand, brand awareness is the most accurate answer.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link