Question: The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.
- Awareness
- Loyalty
- Conversion
The correct answer is: Conversion
Explanation: The correct answer is Conversion because this is the stage where a shopper takes a clear action to complete a purchase. At this point, customers move from browsing and comparing to actually buying, such as clicking the “buy now” button, placing an order, or signing up for a service. The conversion stage is critical because it directly drives sales, orders, and revenue. Marketing strategies here focus on reducing friction, improving the checkout experience, and encouraging customers to complete their purchase. In comparison, the awareness stage is about brand discovery, and the loyalty stage focuses on repeat purchases and retention. Since this stage is all about completing the transaction, conversion is the correct answer.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link