Question: Which of the following is an Amazon Ads technology advertising tool?
- Amazon DSP
- Amazon Kindle
- Omnichannel Metrics
The correct answer is: Amazon DSP
Explanation: The correct answer is Amazon DSP because it is a programmatic advertising platform that lets advertisers buy, manage, and optimize ads across Amazon properties and third-party websites and apps. It uses Amazon’s rich shopper data and insights to help target the right audiences, improve ad relevance, and optimize campaigns in real time. Amazon DSP supports large-scale digital advertising, cross-channel reach, and advanced targeting and retargeting strategies. In comparison, Amazon Kindle is a reading device, and Omnichannel Metrics is a measurement and reporting tool, not an ad-buying platform. Since the question is about a technology used to run and manage ads, Amazon DSP is the correct choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link