Question: Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- Amazon Publisher Direct
- Amazon Prime Video
- Amazon Music
The correct answer is: Amazon Publisher Direct
Explanation: The correct answer is Amazon Publisher Direct because this ad channel is built for advertisers who want to reach audio publishers and their audiences at scale. It allows brands to run audio advertising across a wide network of publishers, helping them connect with listeners through targeted, high-quality audio placements. In comparison, Amazon Music is mainly a music streaming service with limited ad use cases, and Amazon Prime Video focuses on video content, not audio ads. Since Ana’s goal is to run an audio-focused campaign and reach listeners globally, Amazon Publisher Direct is the most suitable and effective option.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link