Question: Sponsored ads are managed on which of the following self-service tools?
- Advertising console
- Amazon managed services
- Amazon DSP
The correct answer is: Advertising console
Explanation: The correct answer is Advertising Console because it is Amazon’s self-service platform for managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. It allows advertisers to create, run, and optimize campaigns easily, with access to performance insights and analytics to make data-driven decisions. In comparison, Amazon DSP is focused on programmatic ad buying across Amazon and third-party sites, and Amazon Managed Services provides hands-on campaign management by Amazon’s team. Since the goal is self-service management of Sponsored ads, Advertising Console is the most suitable and practical option.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link