Question: Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
- Sponsored ads
- Audio ads
- Video ads
The correct answer is: Audio ads
Explanation: The correct answer is Audio ads because these ads are made specifically for Alexa and other in-home voice devices, where users interact primarily through sound. Audio ads let advertisers like Jane engage listeners in a natural and immersive way, delivering brand messages without relying on visuals. This format is ideal for building brand awareness, capturing attention, and prompting action in an audio-only environment. Other ad types, like video or Sponsored Ads, don’t work well on Alexa devices since there’s no screen for visual content. Audio ads are therefore the most effective choice for reaching users through voice-enabled experiences.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link