Question: After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?Select 3 Correct Responses
- Use responsive search ads
- Use contextual signals
- Use cross-device reporting
- Monitor Quality Score
- Be mindful of negative keyword targeting
The correct answers are: Be mindful of negative keyword targeting, Use responsive search ads, and Monitor Quality Score.
Explanation: After using Smart Bidding and broad match keywords in a Google Ads campaign, it’s important to follow some key best practices to get the best results.
First, make sure you’re using negative keywords carefully. This helps block irrelevant search queries so your ads don’t show up for the wrong audience. It keeps your ads more relevant and helps reduce wasted ad spend.
Second, use Responsive Search Ads (RSAs). These allow Google’s AI to automatically test and show the best headline and description combinations based on user search behavior. This improves ad relevance, boosts click-through rates (CTR), and helps drive more conversions.
Third, regularly check your Quality Score. This includes three main parts: expected CTR, ad relevance, and landing page experience. A higher Quality Score can improve your ad position and lower your cost-per-click (CPC).
Other tools like contextual signals and cross-device reporting are helpful for broader campaign analysis, but they are not the core focus when you’re working specifically with Smart Bidding and broad match strategy.