Question: Which of the following describes an advertiser strategy with a loyalty business goal?
- Exposing a product to more potential customers through social media
- Running an incentive to have customers subscribe to a monthly product box
- Creating a new web banner to gain more views on their landing page
The correct answer is: Running an incentive to have customers subscribe to a monthly product box
Explanation: The correct answer is Running an incentive to have customers subscribe to a monthly product box because this action clearly supports a loyalty business goal. Subscription incentives encourage repeat purchases, build long-term customer relationships, and increase customer lifetime value by keeping shoppers engaged with the brand on a regular basis. By motivating customers to commit to a monthly subscription, the brand strengthens retention, brand loyalty, and ongoing engagement. In comparison, creating a new web banner mainly helps with traffic generation, and promoting a product on social media is focused on brand awareness. These actions do not directly drive repeat behavior, which is why a subscription-based incentive is the best fit for a loyalty-focused strategy.
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