Question: Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
- True
- False
The correct answer is: False
Explanation: The correct answer is False because audience insights reports focus on understanding the demographics, behaviors, and interests of a target audience, not on measuring indirect effects or “halo” impacts of a campaign. These reports help advertisers learn more about their customers to improve targeting and messaging, but they don’t track the extra or indirect influence an ad might have on sales or brand perception. Since audience insights don’t measure these non-ad-attributed or halo effects, the statement is incorrect, making False the right answer.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link