Question: Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
- You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.
- You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
- You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
The correct answer is: You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
Explanation: To successfully use and test broad match keywords in your Google Ads campaigns, it’s best to use the One-Click Experiment Apply feature. This tool automatically sets up an experiment in your campaign while following all experiment best practices.
Broad match keywords help your ads show up for a wide range of related search terms, increasing your reach and bringing in potential customers you might otherwise miss. But to make sure these keywords are actually leading to valuable conversions, it’s important to test and analyze them properly.
With One-Click Experiment Apply, you can easily compare the performance of broad match keywords against other keyword match types in a controlled test. This makes it easier to see what’s working and what’s not.When running experiments, follow best practices—like setting clear goals, creating separate control and test groups, and waiting for enough data to get statistically meaningful results. This ensures the insights you get are accurate and useful.
In summary, using One-Click Experiment Apply is the right method to implement and test broad match keywords while tracking conversion data, improving campaign performance, and guiding better future decisions in your Google Ads strategy.