Question: Which ad type is suited for promoting a single product with a customizable message?
- Sponsored TV
- Sponsored Products
- Sponsored Brands
The correct answer is: Sponsored Products
Explanation: The correct answer is Sponsored Products because this ad type is built to promote individual products with customizable messaging that highlights key details such as price, features, deals, and promotions. Sponsored Products ads appear in Amazon search results and on product detail pages, helping advertisers reach shoppers who are actively browsing and ready to buy. This makes them highly effective for driving clicks, conversions, and sales for a specific item. In comparison, Sponsored TV is mainly used for video-based brand exposure on streaming platforms, and Sponsored Brands focus on promoting the brand as a whole by featuring multiple products and a brand logo. Since the goal here is to promote a single product with a clear and targeted message, Sponsored Products is the most relevant and performance-focused option.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link