Question: _______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Custom
- Standard
- Advertiser
The correct answer is: Standard
Explanation: The correct answer is Standard because standard audiences are pre-built audience segments created using insights from shopping behavior, browsing activity, interests, and demographic data. These audiences help advertisers reach relevant and high-intent shoppers who are more likely to be interested in specific products or services, without needing to upload or manage their own data. This makes campaign setup faster and more efficient. On the other hand, custom audiences are built by advertisers using their own first-party data, and advertiser audiences are based on past customer interactions with a brand. Since the question refers to ready-made audience groups created by Amazon, standard audiences are the most accurate and suitable choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link