Question: Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- Featuring the customer in a social media testimonial
- Sending a personalized thank you email with a discount
- Requesting feedback through a post-purchase survey
The correct answer is: Sending a personalized thank you email with a discount
Explanation: The correct answer is Sending a personalized thank you email with a discount because this approach helps build customer loyalty and encourages repeat purchases. A personalized thank you message makes customers feel appreciated and valued, which strengthens the brand–customer relationship. Adding a discount gives customers a clear reason to shop again, improving customer retention and long-term engagement. While other actions may support awareness or engagement, a personalized email with an incentive directly drives loyalty, repeat buying, and a positive overall brand experience.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link