Question: Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
- Sponsored Products
- Sponsored Brands
- Sponsored Display
The correct answer is: Sponsored Products
Explanation: The correct answer is Sponsored Products because this ad format works on a cost-per-click (CPC) model and is built to promote individual product listings. These ads appear directly in Amazon search results, product detail pages, and on select premium apps and websites, helping specific products gain more visibility and traffic. Sponsored Products are ideal for driving product discovery, clicks, and sales at the item level. In comparison, Sponsored Brands focus on overall brand visibility with multiple products and logos, while Sponsored Display is more about audience targeting and retargeting. This makes Sponsored Products the best option for CPC-based promotion of single products.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link