Question: Accent Athletics would like to run a campaign for “coffee lovers”. Which audience type can they use to reach their ideal audience?
- Lifestyle audience
- In-market audience
- Demographic audience
The correct answer is: Lifestyle audience
Explanation: The correct answer is Lifestyle audience because this audience type helps advertisers reach people based on their interests, habits, and behaviors, such as being coffee lovers. Using lifestyle audiences allows Accent Athletics to connect with users who have a genuine interest in coffee-related content and are more likely to engage with brands that match their lifestyle and preferences. This targeting approach supports personalized advertising, stronger audience relevance, and better engagement. In comparison, demographic audiences focus only on factors like age or gender, and in-market audiences target shoppers who are actively ready to buy specific products. Since the goal is to reach people who identify with a coffee-focused lifestyle, lifestyle audiences are the best fit.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link