Question: A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?
- Purchase frequency insights
- Demographic insights
- Timing insights
The correct answer is: Purchase frequency insights
Explanation: The correct answer is Purchase frequency insights because this metric shows how often customers come back to make a purchase. By understanding purchase frequency, the music store can identify loyal customers and learn about their buying habits. These insights help create targeted campaigns aimed at encouraging repeat purchases, boosting engagement, and increasing sales through personalized offers or promotions. While demographic or timing insights provide useful information, they don’t directly show how often customers return, making purchase frequency insights the most relevant choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link