Question: What is the primary purpose of Amazon Ads measurement solutions?
- To increase ad spend
- To analyze ad performance
- To generate product reviews
The correct answer is: To analyze ad performance
Explanation: The correct answer is To analyze ad performance because Amazon Ads measurement tools are mainly used to help advertisers see how well their campaigns are doing. These tools track important metrics like click-through rates, conversions, and return on ad spend (ROAS), giving advertisers clear insights into what’s working and what needs improvement. While increasing ad spend might happen after analysis, it’s not the main goal, and generating product reviews focuses on customer feedback rather than campaign effectiveness. This makes analyzing ad performance the most accurate purpose of these measurement solutions.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link