Question: A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand’s website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
- Loyalty
- Consideration
- Conversion
The correct answer is: Consideration
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link