Question: What is the primary purpose of Sponsored Brands?
- To increase website traffic for third-party sellers
- To help drive brand discovery among customers
- To promote individual product listings within search results
The correct answer is: To help drive brand discovery among customers
Explanation: The correct answer is To help drive brand discovery among customers because Sponsored Brands are designed to boost awareness of a brand and its full range of products, not just individual items. By showing the brand logo, a custom headline, and multiple products, these ads grab attention and encourage shoppers to explore the brand. While increasing website traffic or promoting single products is useful, the main goal of Sponsored Brands is to increase brand visibility and recognition, making this the most accurate choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link