Question: The ______ consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.
- Conversions API transfer
- Customer Data Platform transfer
- Data Management Platform transfer
The correct answer is: Customer Data Platform transfer
Explanation: The correct answer is Customer Data Platform (CDP) transfer because this tool collects and combines customer information from multiple sources to create a complete, unified view of each customer. This helps advertisers better understand their audience, segment them effectively, and build custom advertiser audiences for more targeted and personalized campaigns. By using a CDP transfer, brands can improve their marketing strategies and reach the right people with the right message. In contrast, Conversions API transfer mainly focuses on tracking conversion data, while a Data Management Platform transfer is more about managing audience data for targeting rather than creating a full customer view, making CDP transfer the best choice for consolidating customer insights.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link