Question: You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Improving the navigation of the landing page.
- Highlighting product uniqueness.
- Focusing on connecting to a wider audience.
- Adding more negative keywords.
The correct answer is:Adding more negative keywords
Explanation:The selected answer, “Adding more negative keywords,” is correct because it helps improve the relevance of your ad, which can lead to a higher Ad Rank and better ad visibility.
Negative keywords are words or phrases that you don’t want your ad to show for—they help filter out traffic that’s not relevant to your product or service. For example, if you’re selling luxury watches, you might add “cheap” as a negative keyword to avoid showing your ad to users searching for cheap watches.
By adding more negative keywords, you’re making sure that your ad only shows up for the right audience—people who are actually interested in what you offer. This increases your ad’s relevance, improves your Quality Score, and helps your ad appear in better positions on Google Search.
A higher Quality Score means your ads can get more clicks, better conversion rates, and even lower cost-per-click (CPC)—all while staying within your budget.In short, using more negative keywords makes your Google Ads campaign more targeted, improves ad performance, and helps you get better results by reaching the right customers at the right time.