Question: What’s a benefit of using Smart Bidding with broad match?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
- It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
- It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
- It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
The correct answer is:It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
Explanation:Smart Bidding with broad match helps advertisers show their ads to the right people, at the right time, with the right bid. It uses real-time signals during each ad auction, like the user’s location, device, time of day, search intent, and more.
Instead of just matching keywords, it looks at the full context of the search to decide how much to bid and whether to enter the auction at all. This improves targeting accuracy, avoids wasting ad spend on irrelevant clicks, and helps reach users who are more likely to convert.
This makes Smart Bidding with broad match more efficient and effective than relying on static elements like landing pages or ad group names. It adjusts automatically to changes in user behavior and market conditions, leading to better ad performance and higher return on investment (ROI).