Question: Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Maximize clicks
- Target return on ad spend (tROAS)
- Target impression share
- Maximize conversions
The correct answer is:Maximize clicks
Explanation:The correct answer is Maximize Clicks because Jasmine’s main goal is to get as many people to visit her website as possible while staying within her budget.
The Maximize Clicks bidding strategy is perfect for this. It automatically adjusts her Google Ads bids to get the highest number of clicks for the money she is spending. This means her ads will be shown to users who are more likely to click, helping her drive more website traffic without going over budget.
By using this strategy, Jasmine can get the most value from her ad spend, increase visibility, and bring more potential customers to her site. It’s a smart and efficient way to boost online traffic and reach her marketing goals without overspending.