Question: The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Promote videos about the business mission.
- Encourage consumers to purchase electric cars.
- Increase email list signups from potential consumers.
- Have more people view the company’s website
The correct answer is: Increase email list signups from potential consumers.
Explanation:By selecting “Leads” as the marketing goal for the Google Search campaign, the marketing director of the electric car company wants to get more email signups from people who are interested in their products.
This goal focuses on generating leads, which means collecting contact details—like email addresses—from potential customers. These leads can later be used for email marketing, follow-ups, and sharing information about new cars, offers, or updates.
Compared to other goals like promoting videos, increasing website traffic, or encouraging purchases, the “Leads” goal is best suited for building a list of interested people who may buy in the future.
Choosing this goal helps the company grow its customer base, engage with potential buyers, and support long-term sales and marketing efforts