Question: When visibility is the campaign goal, which bidding strategy should an advertiser choose?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- You’d recommend Target impression share.
- You’d recommend Maximize conversions.
- You’d recommend Enhanced cost-per-click (ECPC).
- You’d recommend Maximize clicks.
The correct answer is: You’d recommend Target impression share.
Explanation:Target Impression Share is an automated bidding strategy in Google Ads that helps make sure your ad appears at the top of the search results page. This strategy is mainly focused on increasing ad visibility.
It’s especially useful for campaigns that use brand keywords or aim to build brand awareness. By setting a specific target impression share, you tell Google how often you want your ad to show at the top, on the first page, or anywhere on the search results.
Using this strategy helps your ads get seen by a larger audience, which can improve brand recognition, increase clicks, and attract more potential customers. It’s a great option when your goal is to make sure people notice your business or product online.