Question: What are the two current keywordless campaign types that marketers can use to drive incremental reach?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
Select 2 Correct Responses
- Dynamic Search Ads
- Expanded text ads
- Performance Max
- Responsive search ads
The correct answers are: Dynamic Search Ads and Performance Max
Explanation: The correct answers are Performance Max and Dynamic Search Ads (DSA) because both campaign types help marketers drive more reach without depending on specific keywords.Performance Max campaigns use Google AI and machine learning to automatically show your ads across all of Google’s platforms—Search, Display, YouTube, Gmail, Maps, and Discover. These campaigns adjust bids and targeting in real time based on user behavior, search intent, and historical performance, helping you reach new customers at the right time and place. You don’t have to manage keywords manually, as Google handles the optimization for maximum conversions or value.
Dynamic Search Ads, on the other hand, scan your website content to automatically create headlines and match users’ search queries to your landing pages. Even if users search with terms that aren’t part of your keyword list, DSAs will still show relevant ads. This helps you capture additional traffic and fill keyword gaps without constant manual updates.Together, Performance Max and Dynamic Search Ads offer powerful ways to expand your online advertising reach, improve ad relevance, and drive more conversions by letting Google handle the keyword targeting. These keywordless strategies save time, boost performance, and help advertisers connect with more potential customers across multiple channels.