Question: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Relevance, control, and results
- Sales, consideration, and integrity
- Influence, awareness, and promotion
- Growth, reach, and traffic
The correct answer is: Relevance, control, and results
Explanation: The correct answer is “Relevance, control, and results,” which are the three main principles that Google Ads is built on to help businesses succeed online.
Relevance means showing ads that are useful and closely related to what users are searching for or interested in. This helps ensure that people see ads that match their needs, which improves user experience and increases the chances that someone will click on the ad. When your ad is relevant, it’s more likely to get attention and lead to conversions.
Control gives advertisers the power to manage their campaigns the way they want. Google Ads allows you to set your own budget, choose where your ads appear, decide who sees them, and adjust settings like keywords, ad copy, and bidding strategy. This flexibility helps you target the right audience at the right time with the right message, while staying within your marketing budget.
Results focus on tracking how well your ads are performing. Google Ads provides tools and reports to measure important metrics like clicks, impressions, conversions, and return on ad spend (ROAS). This data helps businesses understand what’s working and what’s not, so they can make smart decisions and improve their campaigns over time.
By following these three principles—relevance, control, and results—Google Ads helps both small and large businesses connect with their audience, improve ad performance, and reach their online marketing goals effectively. Other options don’t fully capture what makes Google Ads successful in driving growth, increasing brand awareness, and generating leads or sales.