Question: You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Exact match with brand restriction
- Keyword targeting with brand restriction
- Broad match with brand restriction
- Phrase match with brand restriction
The correct answer is: Phrase match with brand restriction
Explanation: The correct answer is “Using exact match,” and it’s the best option for getting search traffic specifically for the product name Wonder Boots. With exact match keywords, your ad will only show when someone searches for the exact term “Wonder Boots” or a very close variation—nothing more, nothing less.
This method gives you greater control over who sees your ad, ensuring that it reaches people who are specifically looking for your product and not just related items. It helps you avoid irrelevant clicks from users who might be searching for things like “boots for winter” or “wonderful hiking shoes,” which aren’t an exact match. This way, your ad spend goes toward attracting qualified traffic—people who are more likely to buy Wonder Boots.
Using exact match also improves ad relevance, boosts click-through rate (CTR), and increases your chances of converting visitors into customers. For a new product launch, where the goal is to drive interest and traffic specifically for Wonder Boots, exact match ensures that the ads are shown to users with clear intent, helping you meet your marketing goals more efficiently.