Question: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
The correct answer is: An investment of $9,600 to generate 1,600 conversions with a CPA of $6
Explanation: The best option for Ben is to choose the plan that suggests investing $9,600 to get 1,600 conversions at a CPA (Cost Per Acquisition) of $6. This plan aligns perfectly with Ben’s goal of clearing out excess inventory by boosting his ad spend and accepting a slightly higher cost per conversion.
Currently, Ben is spending $7,000 and getting 1,400 conversions at a $5 CPA. By increasing his budget to $9,600, he can achieve 200 more conversions—reaching 1,600 in total. Although the new CPA is $6, which is slightly more than his current one, it’s still a reasonable increase considering the larger goal of selling more inventory.
This approach shows a smart balance between increasing the campaign budget and being flexible with CPA to get better results. Using Google Ads Performance Planner, Ben can clearly see how changes in his budget and bidding strategy will impact performance. This helps him make informed decisions to reach his business goal effectively—selling more products and getting a better return on investment.
In short, the plan to spend $9,600 for 1,600 conversions at a $6 CPA is the most practical and profitable option for Ben to meet his marketing objective of clearing out extra stock.