Question: Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Incorporating an image to make the ad more enticing.
- Adding seasonal messaging during the holiday season.
The correct answer is: Adding seasonal messaging during the holiday season.
Explanation: Adding seasonal messaging during the holiday season can significantly improve Brenda’s Ad Rank in Google Ads. Ad Rank is influenced by several important factors, including the ad’s expected click-through rate (eCTR), ad relevance, landing page experience, and how closely the ad matches a user’s search intent. By incorporating holiday-specific language or promotions, Brenda can make her ads more relevant to what people are searching for during peak festive periods. This increased relevance often leads to higher user engagement and more clicks, which in turn improves the ad’s Quality Score—a key component that determines how high an ad appears on the search results page.
Unlike simply bolding the headline or adding colors to the text, which may catch the eye but do not improve the ad’s alignment with search intent, seasonal messaging directly enhances relevance. Similarly, while using an image can make the ad more visually appealing, it doesn’t necessarily increase its performance in the ad auction or improve the connection between the ad and the user’s query. Therefore, using holiday-themed messaging not only helps Brenda’s ad stand out during competitive seasons but also increases the likelihood of achieving a better ad rank, improved campaign performance, and even reduced advertising costs due to higher efficiency.