Question: Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Product and brand consideration
Leads- Brand awareness and reach
- Website traffic
The correct answer is: Leads
Explanation: Choosing the right campaign objective in Google Ads is important because it helps your business reach its specific goals. For a web development company that wants more people to submit interest forms on its website, the best objective is ‘Leads’.
The ‘Leads’ objective is designed to help businesses get potential customers—people who are interested in your services and are likely to fill out forms, sign up for newsletters, or share their contact details. This makes it the perfect fit for a web development firm looking to grow its client base through form submissions.
By selecting the ‘Leads’ goal, the company’s ad campaigns will be optimized to focus on actions that bring in high-quality leads. It ensures that the ads are shown to users who are more likely to take action and connect with the business.Other objectives like:
‘Website traffic’ focuses on getting more visitors but doesn’t guarantee meaningful actions.
‘Brand awareness and reach’ helps people know your name but doesn’t directly bring in leads.
‘Product and brand consideration’ is about encouraging people to think about your brand but may not lead to form submissions.
That’s why ‘Leads’ is the most suitable and powerful choice. It helps the company:
Focus on users ready to engage
Improve conversion rates
Use budget more efficiently
Drive real business growth through qualified interest
In short:
Selecting the ‘Leads’ campaign objective aligns directly with the web development business’s goal—getting more interest form submissions—and helps turn website visitors into potential customers.