Question: How can marketers predict the impact of applying recommendations on their optimization score?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Leverage trusted, third-party tools to analyze and optimize their campaigns.
- Use Google AI to forecast the increase in conversions as a result of recommendations.
- Each recommendation shows its impact on the optimization score as a percentage.
- Cross reference the settings of comparable campaigns with higher optimization scores
The correct answer is: Each recommendation shows its impact on the optimization score as a percentage.
Explanation: The correct answer is that each recommendation in Google Ads shows its impact on the optimization score as a percentage.Google Ads gives you optimization recommendations to help improve your campaign performance and get better results. These suggestions cover important areas like ad copy, bidding strategies, targeting settings, budget allocation, and more.
Each recommendation comes with a percentage value, showing how much it can improve your optimization score—a score between 0 to 100% that tells you how well your campaign is following Google’s best practices.
This score is based on machine learning, statistical models, and performance simulations. It shows how much potential your campaign has to perform better. Recommendations that can bring a bigger boost to your campaign’s results will have a higher percentage and are given more importance.
By looking at the percentage impact of each suggestion, marketers and advertisers can decide which recommendations to apply first. This helps them prioritize high-impact changes that can lead to better click-through rates (CTR), more conversions, and a stronger return on investment (ROI).
In summary:
Optimization score measures how well your Google Ads campaign is set up.
Each recommendation shows a percentage increase it can bring to the score.
Higher percentages = more important changes.
Following these suggestions can improve your ad performance, visibility, and results.
This makes it easier for advertisers to focus on what matters most and optimize their campaigns smartly and efficiently.