Question: A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- If the search terms contain all three of the exact keywords, their ad will appear.
- If the search terms have the same meaning as the keyword, their ad will appear.
- If the search terms are related to the keyword, their ad will appear.
- If the search terms include the keyword’s meaning, their ad will appear.
The correct answer is: If the search terms include the keyword’s meaning, their ad will appear.
Explanation: Phrase match is a keyword match type in Google Search Ads that allows your ad to show when someone’s search includes the meaning of your keywords in the same order, with other words possibly added before or after. This makes it a great option for a startup offering organic produce delivery services.
For example, if the startup uses keywords like “organic,” “produce,” and “delivery”, their ad can show when people search for terms like “organic produce delivery near me” or “fresh produce delivery service.” Even if someone searches for “organic produce delivery service in my city,” the ad will appear—because the meaning matches.
One of the main benefits of phrase match is its flexibility. It allows the company to reach a wider range of relevant search queries without losing the connection to the core keywords. This increases the chances of showing ads to people who are genuinely looking for organic food delivery, leading to more qualified traffic.
Phrase match also helps capture long-tail keywords—longer, more specific searches—which often show high intent to purchase. This means the company is more likely to get clicks from users ready to place an order, improving both the conversion rate and return on investment (ROI).
In summary:
By using phrase match with keywords like “organic,” “produce,” and “delivery,” the startup can:
Show ads to people actively searching for organic produce delivery services.
Reach more potential customers without wasting ad spend.
Increase visibility and drive more qualified traffic.
Improve conversion rates and make their Search Ads campaign more effective.
This makes phrase match a smart strategy for any local or niche delivery business looking to grow through Google Ads.
Google Search Ads Certification Solution
Google is the biggest and most used search engine for the past few decades. For every single requirement of ours, we approach Google. We type our needs, and it provides solutions for the same. But have you ever noticed that Google shows some web pages at the top with a tag of ads on it? These are known as Search Ads offered by Google.
Website owners bids on the keywords, and according to their proposals, Ads are ranked. This Advertisement concept of Google is known as Search Ads. For digital marketers and companies willing to run their Ads by themselves, Google provides a Search Ads certification Course.
About Google Search Ads Certification Course
This course aims at providing necessary information regarding the search ads to the mentees. It also gives them an overview of how it works and Google Policy of ranking a website for Ads. Along with it, Google also provides knowledge about how to carry out an Ad campaign successfully.After attending the modules, the next step is to give an online test. Google designs this test for mentees to prove that they have gained enough knowledge in this field. On successfully clearing the test, you will get a certificate by email. Your Skillshop account can also access this certificate. A badge provided along with a certificate by them will show your expertise in this field.
Motive of providing Google Search Ads Solutions.
Practicing for an exam is crucial before actually giving the exam. For accomplishing this purpose, we are providing the questions that were asked in the latest Skillshop Search Ad test. Along with it, solutions provided by Field experts are also given. In case you find any problem during your practice journey in any question or answer, feel free to contact us. I hope this is helpful. We wish you all the very best for your test.