Question: If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- Maximize conversions
- Maximize clicks
- Enhanced cost-per-click (eCPC)
- Target impression share
The correct answer is: Target impression share
Explanation: If the main goal is to increase ad visibility, the Target Impression Share bidding strategy is ideal. It automatically adjusts bids to show your ad in specific positions on the search results page—like the top or absolute top. By setting a target impression share and preferred placement, advertisers can ensure their ads get the visibility they want.