Question: What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
- People looking to buy a car
- Parents of infants
- Men and women, ages 35 to 44
- Golf enthusiasts
- TV comedy fans
The correct answer are: Golf enthusiasts and TV comedy fans
Explanation: When using Affinity Audiences in Google Ads, advertisers can reach specific groups of people based on their interests, hobbies, and lifestyle choices. Two great examples of Affinity Audiences are Golf Enthusiasts and TV Comedy Fans.
Golf Enthusiasts are users who regularly engage with golf-related content—such as golf equipment, courses, tournaments, and tips. Targeting this group helps advertisers promote golf products or services to people who already have a strong interest in the sport, increasing the chances of engagement and conversions.
On the other hand, TV Comedy Fans are users who enjoy comedy shows, sitcoms, and stand-up specials. By targeting this audience, advertisers can promote products or services that match their entertainment preferences—like streaming services, comedy events, or even casual lifestyle products.
Using Affinity Audiences allows advertisers to create more relevant and personalized ads by connecting with users who have demonstrated long-term interests. This helps improve ad performance, brand awareness, and overall campaign effectiveness.
So, targeting audiences like Golf Enthusiasts and TV Comedy Fans through Affinity Audiences is a smart way to reach people who are more likely to respond to your ads based on their genuine interests.