Question: Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
The correct answers are: Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Explanation: First, Performance Planner uses data from billions of Google searches made every week. This huge amount of real-time search data helps marketers make accurate forecasts based on current trends, user behavior, and market demand. It allows advertisers to make informed decisions and allocate their ad budgets in the most effective way to improve campaign performance and increase ROI.
Second, Performance Planner uses machine learning to analyze past campaign data, find patterns, and predict future performance. This advanced technology helps marketers plan smarter, adapt quickly to market changes, and improve their overall digital marketing strategy.
While other tools may help with budget reallocation or third-party integration, the real strengths of Performance Planner lie in its data-driven insights and AI-powered forecasting. These features help advertisers maximize results, reduce guesswork, and gain a competitive advantage.
In short, Google Ads Performance Planner helps marketing professionals plan smarter, spend more efficiently, and achieve better outcomes from their online advertising campaigns.