Question: What does Performance Planner automatically do?
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Recommends the perfect ad structure for your budget
- Forecasts how your current campaigns will perform in the future
The correct answer is: Forecasts how your current campaigns will perform in the future
Explanation: Performance Planner is a smart tool in Google Ads that uses historical campaign data and machine learning to predict how your ads might perform. It helps advertisers see what results they can expect—like clicks, conversions, and ROI—based on different budget plans and bidding strategies.
By analyzing past performance, Performance Planner shows how changes in your ad spend could impact your future results. This allows advertisers to make better, data-driven decisions when planning their Google Ads budget and strategy.
With accurate forecasts for different scenarios, Performance Planner helps you understand how to get the best performance from your campaigns. It’s a valuable tool for anyone looking to improve results, optimize spending, and reach their advertising goals more effectively