Question: Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
- Image ads and dynamic ads
- Shopping ads and remarketing ads
- Video ads and call-only ads
- AMPHTML ads and image ads
The correct answer is: AMPHTML ads and image ads
Explanation: On the Google Display Network (GDN), advertisers have the option to upload their own ads instead of using auto-generated ones. There are two main types of uploaded ads: AMPHTML ads and image ads.
AMPHTML ads are built using the AMP (Accelerated Mobile Pages) framework, which makes them load very quickly—especially on mobile devices. These ads are lightweight, secure, and provide a smooth, engaging experience for users. They help improve ad performance and reduce loading time, which can lead to better click-through rates and user engagement.
Image ads, on the other hand, are static or animated visual ads that can include images, text, logos, and other branding elements. These ads give advertisers full creative control and are great for visually showcasing products, services, or brand messages.
By supporting both AMPHTML ads and image ads, Google Display Ads give advertisers the flexibility to design their ads the way they want, based on their campaign goals, target audience, and brand identity. This helps improve ad quality, boost visibility, and maximize campaign results.