Question: What’s one benefit of using responsive display ads?
- They can run on native inventory.
- They can meet exact branding requirements.
- They can be uploaded.
- They can respond to manual A/B testing.
The correct answer is: They can run on native inventory.
Explanation: One of the key benefits of using Responsive Display Ads in a Google Display campaign is that they can run on native inventory. This means the ads can automatically adjust their style, size, and format to match the look and feel of the website or app where they appear—also known as native ads.
Native inventory helps ads blend in naturally with the content, making them less intrusive and more engaging for users. Because the ads match the design of the site or app, people are more likely to notice them and interact with them. This improves the user experience, reduces ad fatigue, and increases engagement rates.
By running on native inventory across the Google Display Network (GDN), Responsive Display Ads also expand their reach to a wider audience on different websites and mobile apps. This makes your ad campaign more effective in connecting with your target audience, improving brand visibility, and driving better campaign performance.
So, the ability of Responsive Display Ads to run on native inventory is a major advantage that helps advertisers deliver more personalized, high-performing, and visually appealing ads.