Question: Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
- Similar Audiences
- Standard remarketing
- Demographic targeting
- Custom Intent audiences
The correct answer is: Custom Intent audiences
Explanation: If you want to reach a specific audience that isn’t included in Google’s In-Market audience segments, Custom Intent Audiences are a great option. For example, Brian can use Custom Intent Audiences in his Google Display Ads campaign to target potential customers based on their specific interests, even if they’re not part of the predefined In-Market segments.
This question is related to the Google Ads Display Certification exam. You can find all the latest and updated questions and answers for the Google Ads Display Certification on our dedicated certification page. If you notice any new updates or changes to the exam content, please leave a comment on the page—our team will update the answers as quickly as possible.